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Pamela Rosenkranz | The Most Important Body of Water is Yours

July 27, 2012

In The Most Important Body of Water is Yours, artist Pamela Rosenkranz fills Evian bottles with flesh-toned silicon pigments, to signify a disembodied portrait of the brands predominant consumer groups.  She then re-iterates these same skin tones, in anthropomorphic proportions, upon bright spandex canvases, representative of the color sale of Evian identity.  By mining the loaded identity of this highly recognizable consumer brand, Rosenkranz unpacks an aesthetic formed exclusively by commercial calculation.

Pamela Rosenkranz at Karma International Board

 

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